Privacy Policy

1. Who We Are

Senior Solutions of Wisconsin LLC is a senior care advisory and home safety consulting firm based in Eau Claire, Wisconsin. We provide Age Safe® certified home safety assessments and free senior living placement services to families throughout western Wisconsin. Our website is located at wisconsin4seniors.com.

2. Information We Collect

a) Information you provide directly

• Name, email address, and phone number submitted via our contact, booking, or newsletter signup forms
• Details about your senior care situation or home safety needs shared during consultations
• Payment information processed securely through Stripe when booking paid services
• Any other information you voluntarily provide when communicating with us

b) Information collected automatically

• IP address and approximate geographic location
• Browser type, operating system, and device information
• Pages visited, time on page, and referring URLs
• Google Analytics data including session information and user behavior (only with your consent)
• Cookies and similar tracking technologies (see Section 7)

c) Information we do not collect

We do not store full payment card numbers — all payment processing is handled directly by Stripe, which maintains its own security and privacy standards. We do not knowingly collect information from children under 13.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:

4. How We Use Your Information

• Respond to your inquiries and schedule consultations or home safety assessments
• Provide senior living placement guidance and advisory services
• Process payments for services through Stripe
• Send newsletters and service updates (only if you opted in — unsubscribe at any time)
• Analyze website usage through Google Analytics to improve our content and user experience
• Comply with applicable federal and Wisconsin state laws
• Detect and prevent fraudulent or unauthorized activity

5. Sharing of Your Information

We do not sell, rent, or trade your personal information. We may share it only in these limited circumstances:

• Stripe (payment processing): When you make a payment, your payment details are transmitted directly to Stripe, Inc. Stripe's privacy policy is available at stripe.com/privacy.
• Google Analytics: With your consent, anonymized usage data is shared with Google LLC to help us understand how visitors use our site. Google's privacy policy is available at policies.google.com/privacy.
• Senior care communities: With your explicit consent, we may share relevant information with senior living communities in western Wisconsin as part of our free placement service. We will always ask before sharing.
• Service providers: Trusted vendors who help us operate our website or deliver services (e.g., email platforms, scheduling tools), bound by confidentiality obligations.
• Legal requirements: When required by law, subpoena, court order, or governmental authority.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your data may transfer as a business asset.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this policy, or as required by applicable law. Contact and consultation records are kept for a reasonable period to support ongoing service relationships. Payment records are retained as required by financial regulations. Newsletter subscriber data is retained until you unsubscribe. You may request deletion of your data at any time (see Section 8).

7. Cookies and Tracking Technologies

Our site uses cookies and similar technologies. A cookie is a small text file stored on your device. We use:

• Essential cookies: Required for the site to function (e.g., session management, booking system). These cannot be disabled.
• Analytics cookies (Google Analytics): Help us understand how visitors use the site — pages visited, time spent, and traffic sources. These are only activated with your consent via our cookie consent banner.

You can manage or withdraw cookie consent at any time through your browser settings or by revisiting our cookie banner. Disabling analytics cookies will not affect your ability to use the site. For more information on how Google uses cookie data, visit Google's cookie policy.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days. We may need to verify your identity before processing your request.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses HTTPS encryption for all data in transit. Payment data is handled exclusively by Stripe, which is PCI-DSS compliant. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you as required by applicable law.

10. Email Communications and Unsubscribing

If you have subscribed to our newsletter, we will send you periodic updates about senior care resources, home safety tips, and our services. You may unsubscribe at any time by:

• Clicking the "unsubscribe" link in any email we send
• Emailing us directly at [email protected]

We will process your unsubscribe request promptly. Note that even after unsubscribing from marketing emails, we may still send you transactional communications related to services you have requested.

11. International Data Transfers

Our website is operated in the United States. If you are accessing our site from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country. By using our site, you consent to this transfer. Where required by law, we implement appropriate safeguards for international transfers.

12. Third-Party Links

Our site may contain links to third-party websites such as the Age Safe America directory and LinkedIn. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site you visit.

13. Children's Privacy

Our site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will promptly delete it.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the "Effective Date" at the top of this page. We encourage you to review this policy periodically. Continued use of our site after changes are posted constitutes your acceptance of the updated policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: